[FIP - 436] EchoMarket Growth Grant Proposal

Governance Proposals
1

Authors:

EchoMarket Team

Summary

This proposal requests a total allocation of 30,000 frxUSD and 36,000 FRAX from the Fraxtal Ecosystem Fund, divided into:

  1. 30,000 frxUSD Grant — to support continued development of EchoMarket’s AI, analytics, and product infrastructure.

  2. 24,000 FRAX Campaign Budget — to fund Frax Finance awareness campaigns directly on EchoMarket.

  3. 12,000 FRAX Strategic KOL Fund — to engage and onboard key influencers and creators who will promote Frax products across social platforms.

EchoMarket is a Fraxtal-native platform that runs AI-scored, onchain campaigns rewarding creators and communities on Fraxtal, helping grow Frax’s user base, visibility, and cultural footprint across Web3.

Background & Motivation

EchoMarket began in late 2024 as a small experimental project by Frax contributors exploring how AI and blockchain could make creator incentives transparent and verifiable. The idea quickly gained traction, and by early 2025 a dedicated team from early Fraxtal hackathon winners and community members formed to build a Fraxtal-native MVP.

In June 2025, EchoMarket officially launched as one of the first Fraxtal-native social applications. Early pilot campaigns with Frax Finance and ecosystem partners distributed all rewards directly on fraxtal in frxUSD or WFRAX, validating the model of automated, AI-scored, and transparent incentives.

Since launch, EchoMarket has achieved significant early traction:

  • Over 1,000,000 validated impressions generated through verified, AI-scored campaigns.

  • More than 144 active creators producing content and participating in onchain incentive programs.

EchoMarket directly supports Frax Finance’s long-term ecosystem goals by:

  1. Creating onchain transactions on the Fraxtal network through campaign activity and reward distribution.

  2. Expanding frxUSD or WFRAX adoption as the default incentive currency for creators.

  3. Building cultural mindshare through authentic, creator-driven storytelling and engagement.

  4. Providing transparent, onchain tools for campaign management, analytics, and reward automation.

  5. Bringing the next generation of crypto KOLs and community builders to Fraxtal and introducing them to Frax products.

EchoMarket’s mission is to become the onchain incentive layer for creators and communities, powered by frxUSD and WFRAX and built natively on Fraxtal — bridging crypto assets utility, social influence, and cultural growth.

Proposal Details

Total Requested: 30,000 frxUSD + 36,000 FRAX

Proposal budget period: 6 months from the receiving of the payment.

Breakdown:

1. Product & AI Development Grant — 30,000 frxUSD

This 6-month grant will improve EchoMarket’s existing AI and verification systems while expanding its infrastructure for onboarding and community building.

  • Echo AI Feedback Loop & Multi-Engine Scoring: Echo AI already powers campaign scoring, but it will be upgraded with a full feedback loop that learns from campaign outcomes and creator input. Multiple AI engines will work in parallel to cross-check content quality, and relevance for more accurate and adaptive rewards.

  • Anti-Fraud & Real-View Detection: EchoMarket already tracks real engagement, and this upgrade will make detection faster and smarter—filtering fake impressions, bot activity, and low-quality traffic. The goal is to highlight verified human attention and strengthen trust in every campaign.

  • Communities and Guilds: Add project specific community pages for extra marketing, information and community building activities. Add onchain “Guilds” so creators can join campaigns collectively and share rewards transparently, fostering collaboration and long-term participation on Fraxtal.

  • Account Abstraction & Seamless Onboarding: Enable Web2 users and KOLs to use Fraxtal without realizing it through account abstraction and smart sessions. Joining campaigns will be as easy as logging into a social platform, removing technical friction for new users.

2. Frax Finance Campaign Budget — 24,000 FRAX

A 6-month budget to run a series of Frax-related awareness and education campaigns on EchoMarket.
These campaigns will be designed by the Frax Core Team and executed transparently through EchoMarket’s on-chain system, similar in structure to earlier Frax Education initiatives.

All rewards will be paid in WFRAX and verified by EchoMarket’s AI engine to ensure real engagement and quality content.

If activity or participation falls below expectations, any unused funds will be returned to the Fraxtal Ecosystem Fund at the end of the 6-month period.

3. Strategic KOL Onboarding Fund — 12,000 FRAX

We aim to create the first official KoL program for Frax. We will try several distinct strategies to find the solutions that work and bring the most traction for Frax. There are several criterias that are important. Quality, real reach, accuracy, alignment are among them.

  • Launch the Frax KOL Program, onboarding high-impact creators and community leaders.

  • Run co-marketing initiatives with verified KOLs to amplify Frax’s reach across DeFi and crypto communities. Prioritize authentic, long-term partnerships with creators who align with Frax’s mission and ecosystem.

  • Establish a renewable KOL network reviewed bi-yearly based on performance and results.

Vote Options

  • For: Approve a total allocation of 30,000 frxUSD and 36,000 FRAX — including a 30,000 frxUSD grant for EchoMarket development, a 24,000 FRAX campaign budget, and a 12,000 FRAX KOL onboarding fund.

  • Against: Do nothing.

References:

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This proposal is posted on Snapshot for voting here