Leviathan News proposes a strategic partnership with Frax Finance to deliver high-quality media coverage, educational content, and ecosystem analysis. By leveraging Leviathan News’ established platform and expertise, we aim to elevate the Frax ecosystem’s visibility and engagement within the crypto and DeFi communities.
Proposed Deliverables
Weekly Blog Series: “This Week in Frax”
Comprehensive weekly updates on Frax’s latest developments and ecosystem news.
Published on Leviathan News’ blog, enhancing Frax’s visibility across the crypto audience.
Monthly Podcast: “Frax & Friends”
A dedicated podcast hosted by Samuel McCulloch and featuring guests from the Frax ecosystem.
Episodes will explore Frax’s innovations, ecosystem partners, and industry relevance.
Detailed reports covering Frax’s ecosystem, performance, and updates.
Published on Leviathan News’ blog, positioning Frax as a leader in DeFi transparency.
Quarterly Podcast Analysis
A deep-dive podcast episode summarizing Frax’s quarterly achievements and key developments.
Provides a platform for detailed discussions about Frax’s direction and impact.
“Frax 101”: A Living Knowledge Base
A dynamic and up-to-date resource hosted on Notion.
Includes product guides, FAQs, and updates on all Frax-related offerings.
Exclusive PR and Media Distribution for Frax Ecosystem Partners
Leviathan News will serve as the exclusive publication for Frax ecosystem partners to distribute their press releases, announcements, and promotional content.
This ensures centralized, high-quality media distribution, creating a unified narrative for Frax and its ecosystem.
Funding Request
In return for delivering the above, Leviathan News requests 12,000 FXS, streamed to the Convex Squid/WETH LP locker on Fraxtal over 1 year. This funding will support operational costs, content creation, and ecosystem engagement activities.
SQUID is the native token for Leviathan News and one of the first native governance tokens on Fraxtal. We launched on Fraxtal because we love the Frax ecosystem and want to make this community great.
Value Proposition
Expert Media Coverage: Leviathan News’ established reputation ensures consistent, high-quality exposure for Frax and its partners.
Enhanced Community Engagement: Biweekly podcasts and blogs build a loyal audience around Frax’s ecosystem.
Transparency and Accountability: Quarterly reports and podcast analyses provide data-driven insights, fostering trust and credibility.
Educational Support: “Frax 101” simplifies onboarding and keeps stakeholders informed about Frax’s products and innovations.
Exclusive PR Platform: Frax ecosystem partners benefit from a dedicated and authoritative media outlet to share their updates, maximizing reach and impact.
“to stream 12,000 FXS” → can you define exactly what this means? What will be done with the FXS? Will if be a gradual “stream”? All at once?
If this is successful, which I expect it to be, what are your thoughts on Year 2, Year 3
3 etc with regards to compensation? My question process comes from thinking ahead and trying to protect FraxDAO interests long term.
"Exclusive PR Platform: Does that mean that Leviathan will be exclusive to Frax ecosystem partners, meaning, Leviathan will not talk about other partners from other ecosystems? Or, does it mean that Frax ecosystem partners are “exclusive” to Leviathan? When I read “exclusive”, I also think of how to enforce exclusivity and looking for clarity.
Keep in mind, Leviathan is great. @ssmccul is awesome. But, I want to make sure that the FraxDAO, myself included, fully understands the proposal.
The FXS would be used to reward the Convex SQUID/FRXETH LP As additional rewards. I see stream, as it would be a fixed distribution across each weekly period. I think this model is the best, because it would incentivize people to lock up there liquidity for long periods of time in the Frax staking app.
Subsequent years would be based on the cost of labor, and other means to make this proposal work. The biggest cost for this will be to pay for the blog writer And also the analyst for the quarterly reports from the Leviathan News treasury. As the rewards are being paid to the LP, it Should help us find people who would be working for SQUID.
my point here was that we will publish press leases or other types of marketing content for Frax ecosystem projects for free and not charge them.
It seems that long tail emission are going to be managed by FXTL. So, could it make sense to have the proposal be adjusted to be in FXTL that can later be converted to FXS?
The way that I thought about the proposal is the following:
The payment should not be a direct transfer of funds into the Leviathan News treasury.
The partnership should seek to increase demand for SQUID, the incentive token distributed by Leviathan News to ecosystem participants for work provided to increase brand value
The easiest way to increase demand for SQUID is to use the existing staking locker to distribute rewards to the Convex SQUID/WETH LP LINK: Frax Finance
Another few options are: a. rather than direct fixed FXS payments to the LP locker is veFXS vote incentives. b. We could do a token swap where the Frax treasury receives SQUID in return for the FXS payments. All good ideas.
The deal we’re providing is very good based on the amount of content provided, its length and commitment to Frax. I want to explain a bit more of the deliverables below
Deliverables
12 Monthly Frax focused round up articles published in the LN Newsletter. These are written by our analyst Alex Nardi (currently at Shoal, ex-Messari) and myself. We will cover the following topics: protocol Metrics, governance, ecosystem raises (seed, pre-seed, etc), product releases), outside media coverage.
12 Monthly Frax focused podcasts that will cover the above topics in spoken/video form
1-3 15-60 sec clips taken from each podcast episodes
Fraxtal project PR and Analysis - New projects like Dtrinity, Ra, and other notable projects on Fraxtal will receive priority reporting during GTM and other major campaigns. We will offer to these projects free press release offerings as well.
We’re giving Frax a very good deal here because of my relationship to the protocol and a continued desire to see Frax grow, prosper, and remain a dominant force in crypto. Leviathan News will funds all the expenses for salaries our analysts, video editors, newsletter writer and other staff.
First of all, I think this should get funded. My doubts are how.
My main concern is to this proposal aligns to have two tokens as a distribution of incentives: FXS and FXTL. My take is that FXTL seeks to simplify and unify it, which in my view is a great approach.
What would be the amount equivalent of 12,000 FXS in FXTL in your view?
FXTL has no market pricing, it’s locked for four years and its untested as a LP incentive.
While it would be nice to experiment with things, the goal is to boost liquidity for SQUID/WETH in return for work provided by LN. We’re going to spend a lot of time and money to bring this proposal forward. All we are asking is for a subsidy to the existing LP locker to boost our community.
I support this proposal. Leviathan News and @ssmccul have a track record of quality DeFi content and Frax alignment. With everything Frax has going on this year, we need to do more to incentivize quality creators to spread the word. While the funding method is less conventional, it is intended as a positive sum way of driving capital into Fraxtal and I’m for it.