[FIP - 449] EchoMarket Creator & Distribution Program for Frax Finance

Governance Proposals
1

Authors:
EchoMarket Team

Summary

This proposal requests 42,000 wFRAX over a 6-month period to expand Frax Finance’s creator and distribution network through EchoMarket.

Budget allocation:

  • 30,000 wFRAX for Frax Force (5,000 wFRAX/month)

  • 12,000 wFRAX for the Frax Creator & Distributor Program (2,000 wFRAX/month)

The goal is to increase awareness of Frax products, strengthen ecosystem mindshare, and build a sustainable network of creators producing educational and community-focused content around Frax.

Background

EchoMarket started in September 2024 and launched publicly on Fraxtal in June 2025.

Since launch, EchoMarket has achieved:

  • 2.5M+ validated impressions

  • 250+ active creators

  • Recurring campaigns for Frax Finance and ecosystem partners

  • AI-powered content verification and scoring

The original EchoMarket grant helped establish Frax Force and onboard a growing community of creators focused on Frax content and ecosystem awareness.

Why This Matters

Frax has built one of the strongest product suites in DeFi, but continued growth requires distribution.

Creators, educators, researchers, and community builders help users discover products, understand opportunities, and engage with ecosystems.

EchoMarket provides a transparent and measurable framework for rewarding high-quality content and expanding awareness around:

  • frxUSD

  • sfrxUSD

  • Fraxtal

  • Fraxnet

  • Partnerships and new product launches

Proposal Details

Duration: 6 Months

Total Requested: 42,000 wFRAX

1. Frax Force (30,000 wFRAX)

5,000 wFRAX per month

Funding will support:

  • Educational content

  • Product awareness campaigns

  • Governance discussions

  • Partnership coverage

  • Visual content

  • Community engagement

  • Frax news and updates

2. Frax Creator & Distributor Program (12,000 wFRAX)

2,000 wFRAX per month

This program focuses on onboarding and developing emerging creators rather than sponsoring large influencers.

Priority will be given to creators who consistently produce high-quality educational, analytical, and community content aligned with Frax.

The objective is to build a long-term creator pipeline that grows alongside the Frax ecosystem.

Accountability

EchoMarket will provide periodic updates covering creator participation, campaign activity, impressions, and engagement metrics.

Any unused funds at the end of the 6-month period will be returned.

Vote Options

For: Approve an allocation of 42,000 wFRAX over 6 months for Frax Force and the Frax Creator & Distributor Program.

Against: Do nothing.

References

EchoMarket App: https://echomarket.tech

2 Likes
2

Frax Force. Supporting FIP-XXX

We’re Frax Force, an community-driven collective that has been building for the Frax ecosystem across articles, podcasts, educational content, culture, and live shows.

EchoMarket’s program has already proven its value. We think this proposal is the natural next step, formalizing and scaling what’s already working, with Frax Force as a core part of that distribution layer.

We put together a full overview of what we’ve built, how we operate, and where we’re heading:
:backhand_index_pointing_right:Frax Force on X: "https://t.co/GNmybuU5jS" / X

2 Likes
3

Very supportive of this - will be voting in favour once the proposal is up for voting

2 Likes
4

I support this proposal.

Frax has continued to expand its product ecosystem, and I agree that distribution and education are necessary to ensure those products reach a broader audience. Investing in creators who consistently produce educational and analytical content can generate more sustainable value than relying primarily on short-term promotional campaigns.

I particularly appreciate the focus on developing emerging contributors rather than concentrating resources on a small number of large influencers. Building a diverse pipeline of knowledgeable community members can strengthen the ecosystem over the long term and create more resilient organic growth.

One suggestion would be to gradually expand the reporting framework beyond impressions and engagement. Metrics such as creator retention, recurring participation, educational quality, conversion into active ecosystem users, and community contributions could provide a more complete picture of the program’s long-term effectiveness.

Overall, I believe this is a reasonable investment in ecosystem development, provided that outcomes continue to be measured transparently and the program evolves based on demonstrated impact rather than visibility alone.

1 Like
5

This proposal is up for voting here : Snapshot